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  • Lateral Marketing: The Power of Choosing to Be Different

    January 14, 2014 in Content Marketing

    Whether you’re CEO of a large corporation, or a passionate individual trying to make it on your own, there’s an unforgiving law of business; you need customers. But with some traditional methods of marketing being cost inefficient short-term, others even completely inaccessible to single person efforts and young companies, what do you do? Thinking outside […]

  • Pretend You’re a Startup: How to Model Your Blog After Venture Capital Seekers

    November 4, 2013 in Blogging, Freelancing

    Whether you plan on writing about cats or corporate finance, one thing remains steadfast in the blogging world: if you want to monetize your efforts, you need to approach it like a business. And what’s more business-like than building a company from the ground up with the acquisition of venture capital in mind? While you’re […]

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