How We’re Different to MBG By Saleem Yaqub on March 21, 2014
As you’ve probably heard, My Blog Guest, the well known guest blogging platform has been penalised by Google. You can confirm this by doing a brand search for “myblogguest” – the site is nowhere to be seen on the organic search results. Worryingly, for publishers, there is some evidence that participating sites have also been penalised. This would be easy for Google to do, as the site list from MBG can be crawled or browsed by anyone logged into the site.
We previously wrote about Google’s fight against guest blogging and noted that their tactics seem to be focused on PR and scaremongering because their algorithms are unable to detect links within guest posts in the absence of obvious spam signals like keyword anchor text over optimisation. This action against MBG would make sense for Google’s webspam team from a PR perspective since MBG is the most widely known guest blogging system out there.
This comes as a surprise to some including the owner Ann Smarty, who has been an advocate of Google’s policy on paid links. To others, its not so surprising, given that the service openly touted guest blogging for links, and that there was little in the way of quality control.
The difference between us and MBG
We’ve always put quality first even if this means a smaller user base and lower revenues. We are selective about who we work with, and we moderate everything from user accounts, to links, content and participating sites (on average we decline 70% of sites that apply). We’ve always been concerned about footprints, so from day one we’ve had a unique no browsing approach, where nobody can browse or crawl through our site list or user base. Our technology is built from the ground up with a zero footprints principle in mind. Compare this to MBG which is essentially a modified forum that anyone could join and you’ll start to understand the fundamental differences. We work hard to filter out spam and sites made for SEO. Sometimes activity on PostJoint does include follow links but these are mostly surrounded by good content, good blogs, and good marketers. PostJoint is an independent intermediary, we facilitate the connections and streamline the process, but what the users ultimately do is their own choice.
The web was built on links. It’s how you get to different places on the web. Marketers will continue to build links and bloggers will continue to publish guest contributions. And we’ll continue to improve PostJoint. We’ve started working on major updates that flip the current model of pre-written content on its head, so content can be created after a connection between a marketer and blogger is made. This way the content will better align with both objectives, with more creative freedom and relevance all around. We’re also building features for both parties to specify whether they accept follow links or not. These changes are not due to a fear of Google, but to create a better experience for everyone on our system.
If you’ve received a warning from Google about unnatural outbound links, review our previous blog post and clear up your author bylines by nofollow’ing the links, especially exact match keywords.
Let us what you think below!