Matt Cuts Us Out By Saleem Yaqub on April 20, 2014
So Google has knocked us off their engine too and just like MBG we received a nonsensical warning about “unnatural inbound links”. We’ve never built a single link to our site so perhaps what Google meant to say was:
Matt Cutts tweeted..
It also appears that a small number of our registered sites have been penalised with an “unnatural outbound links” penalty and have lost their PR. We think the action is most likely down to an overall discernible pattern of unnatural linking activity and that using PostJoint has contributed to this in some way (too much of anything can be bad for your health).
What this means for our marketers
If you’ve received an unnatural inbound links penalty, you will need to clear up the questionable links by contacting the site owners and then detailing your efforts to Google. There is already plenty of information about how to deal with this. If you haven’t received any penalties, proceed with caution.
What this means for our bloggers
If you’ve received an unnatural outbound links penalty you’ll want to clear things up and get your site back into Google’s good books. Before submitting a reconsideration request, nofollow any questionable links. As a courtesy please let the relevant marketers know in advance via our messaging system. We’re sure they’ll understand because of their association to your site.
The future of PostJoint
PostJoint was designed to make connections between bloggers and marketers, letting them mutually arrange on their own terms, so long that falls inline with our quality parameters. We’ve never enforced follow or nofollow – this was always down to the parties involved. We will continue with the same values and focus on building relationships. Guest blogging will remain as a viable content marketing strategy even though its under attack from Google. Marketers will still want to reach their target audiences on blogs, and bloggers will still want to monetize their sites and offer a fresh voice to their readers. The fact is that links still work, otherwise why would Google bother going to the hassle of issuing millions of manual penalties and handling tonnes of reconsideration requests.
What troubles us more than our site being penalised is that “Negative SEO” is real. Why should site owners spend their time and money cleaning up backlinks because Google can’t tell when it should ignore them (or simply doesn’t want to)? Google is indiscriminately attacking anyone it feels like so we need to continue as if Google did not exist and build more diversified traffic and income streams.