PostJoint Is a New Content Marketing Platform For Marketers and Bloggers to Swiftly Arrange Deals By Saleem Yaqub on October 30, 2012
Launching in public beta on November 1st 2012, PostJoint is a new content marketing platform that makes it easy for marketers to engage with new audiences through quality content, while opening up fresh revenue and content streams for bloggers.
Working on campaigns for clients at London-based digital agency UareL, Saleem Yaqub realised that guest blogging was an excellent way of driving traffic to his clients’ websites. But it was also difficult to find the right opportunities and keep on top of administering the process. Recent Google Panda/Penguin updates have devalued links from easy-to-get-your-hands-on sources like article directories and blog networks, making this form of content marketing even more tricky.
So in mid-2011 he founded PostJoint, setting out to build a new platform for content marketing.
So who’s going to be using PostJoint?
- Advertisers and agencies who realise the need to invest into valuable content creation and distribution as an on-going part of their overall online marketing strategy.
- Bloggers who run quality sites and want to give their readers fresh, relevant content. And who’d like the opportunity to earn some extra revenue.
How does PostJoint work?
- Advertisers produce quality, non-promotional content.
- Bloggers offer to publish these posts.
- PostJoint matches the two audiences up.
And what’s the result?
A fast and easy process which enables advertisers to engage target audiences with relevant, quality posts – while bloggers get to unlock a whole new stream of content and revenue.
How does PostJoint differ to other blog or article networks?
Well, PostJoint is not a blog or article network. There are no widgets, codes or logos connecting the blogs together. Nobody can access lists of our member blogs and there is no browsing through them. Similarly, nobody can scan the guest posts in the system – approved bloggers only see excerpts of submitted posts that relate to their own niches.
Sounds great. But what if spammers want to ruin everyone’s fun?
“We hate spam as much as anybody,” says Yaqub. “We knew from the beginning that if PostJoint were to be a success, we would need a pretty impressive way of filtering it out.
“We thought about doing this automatically using metrics and scoring systems, but decided that a human eye does a better job of reviewing the nuances of blog content. We didn’t want to discount newer blogs either – we just needed to be confident they offer some form of value to their readers.
“So we moderate each blog and filter out the low quality sites, based on specific criteria. In fact, around 60% of the first 500 blogs to sign up to our private beta were turned down. We have developed a platform that can be relied upon by all of the advertisers and bloggers who use it.”
Who’s behind PostJoint?
The PostJoint team works from a studio in London that doubles up as a lighting workshop and showroom, with support from developers in Croatia and the US. The service is ‘bootstrapped’ with a $100k investment from founder Saleem Yaqub.
Notes for Journalists
For more information and press queries about PostJoint please contact saleem at postjoint dot com. Hi-res images are available upon request.
Bloggers – Browsing through post opportunities:
Bloggers – Post opportunity detail and making an ‘offer to publish’:
Advertisers – Adding a new post:
Advertisers – Reviewing offers:
Our studio, where it all happens: